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Unit Aims
The aim of this unit is to provide learners with the fundamental and important skills required to communicate in a business environment. Learners will develop an awareness of different forms of communication – non-verbal, verbal, written and IT. This will enable learners to effectively communicate different messages by selecting the most efficient form of communication based on the situation and the message to be sent.
Learning Outcomes and Assessment Criteria
| Learning Outcome – The learner will: | Assessment Criteria – The learner can: |
| 1. Know about communication in a business context. | 1.1 State the basic components of communication.
1.2 State barriers to communication in a business context. 1.3 Explain how to overcome barriers to effective communication. |
| 2. Be able to use verbal and non- verbal communication. | 2.1 State different aspects of verbal and non- verbal communication in a business context.
2.2 Explain why verbal and non-verbal communication is important in a business context. 2.3 Explain how to use effective verbal and non- verbal communication in different situations. |
| 3. Be able to use written communication. | 3.1 State different types of written communication used in a business.
3.2 Explain why written communication is important in a business context. 3.3 Demonstrate effective written communication for different requirements. |
| 4. Be able to use IT communication. | 4.1 State different aspects of IT communication used in a business.
4.2 Explain why IT communication is important in a business context. 4.3 Demonstrate effective use of IT to communicate in different situations. |
Assignment Brief
Task 1 of 4 – Assessment Criteria 1.1, 1.2 and 1.3 are assessed in this task Instructions
- Produce a diagram which shows the basic components of communication and the barriers which could prevent communication from being understood.
You must contextualise the diagram to a business situation.
- Write a 300 word essay which explains how each of the barriers you have stated in the diagram can be overcome.
You must ensure that your explanation is contextualised to a business situation.
Task 2 of 4 – Assessment Criteria 2.1, 2.2 and 2.3. are assessed in this task Instructions
- Produce a two column table which;
- lists different aspects of verbal communication,
- lists different aspects of non-verbal communication and
- explains how each of these aspects are used effectively in different business
- Write a 200 word essay which explains why verbal and non-verbal communication is important for a business.
Task 3 of 4 – Assessment Criteria 3.1, 3.2, 3.3 and 4.3. are assessed in this task Instructions
- Produce a list of at least four different types of written communication used in a
- Write a 300 word essay which explains why written communication is important in
- Create a portfolio of evidence containing different types of written communication which you produce during your course using appropriate IT hardware and software.
As a minimum you must include the following;
- a report
- an essay
- a print out of an email
- a paper copy of a presentation
- a paper copy of an excel
Task 4 of 4 – Assessment Criteria 4.1 and 4.2 are assessed in this task Instructions
- Produce a list of different aspects of IT communication used in a
- Write a 300 word essay which explains why IT communication is important in
Note: To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
OTHM LEVEL 3 DIPLOMA IN BUSINESS MANAGEMENT | ASSIGNMENT BRIEFS
Unit Aims
The aim of this unit is to provide learners with an understanding of the concept of a business environment. Learners will develop an awareness of different types of business sectors and forms as well as different business functions. Additionally, learners will be able to gain an understanding of the internal and external environments of a business, where micro and macro-economic factors have a significant influence on business activity. This will enable learners to effectively assess a business’ internal and external environments.
Learning Outcomes and Assessment Criteria
| Learning Outcome – The learner will: | Assessment Criteria – The learner can: |
| 1. Understand different types of business and the sectors they operate in. | 1.1 Explain different types of business activity.
1.2 Explain different business sectors. 1.3 Compare different forms of business ownership. |
| 2. Know about the functional areas of a business. | 2.1 State the functional areas of a business.
2.2 Describe the activities of a business’ functional areas. 2.3 Explain how different functional areas are interrelated. |
| 3. Understand the internal environment of a business. | 3.1 Explain different organisation structures.
3.2 Compare the advantages of different organisation structures. 3.3 Compare the disadvantages of different organisation structures. 3.4 Show how an organisation is structured. 3.5 Conduct a SWOT analysis on a business. |
| 4. Understand the external environment of a business. | 4.1 State the factors which form a business’ external environment.
4.2 Explain how these factors impact a business. 4.3 Explain how a business can respond to changes in its external environment. 4.4 Conduct a PESTLE analysis on a business. |
| 5. Know about a business’ economic environment. | 5.1 Outline how different microeconomic factors impact a business.
5.2 Outline how different macroeconomic factors impact a business. 5.3 Explain why a national government influences a business’ economic environment. 5.4 Explain how the international economy influences a business’ economic environment. |
Assignment Brief
Task 1 of 5 – Assessment Criteria 1.1, 1.2 and 1.3 are assessed in this task Instructions
- In no more than 100 words, explain what is meant by the following terms;
- primary business activities
- secondary business activities
- tertiary business
- In no more than 100 words, explain what is meant by the following terms;
- private sector
- public sector
- third
- (i) Produce a two column table which;
- lists the features of businesses which operate as a;
- sole trader
- partnership
- private limited company
- public limited
- lists the features of businesses which operate as a;
(ii) Write a 300 word essay which explains the key differences between the features of these business formats.
Task 2 of 5 – Assessment Criteria 2.1, 2.2 and 2.3 are assessed in this task Instructions
- Produce a two column table which;
- lists at list five different functional areas of a business you are familiar with and
- in no more than 150 words, describes the activities of each of the functional
- Write a 400 word report which explains how these functional areas interact with each
Task 3 of 5 – Assessment Criteria 3.1, 3.2, 3.3, 3.4 and 3.5 are assessed in this task Instructions
- In no more than 100 words, explain what is meant by the following terms;
- functional structure
- divisional structure
- flat structure
- matrix
- (i) Produce a three column table which;
- lists the advantages of each type of structure and
- lists the disadvantages of each type of
(ii) Write a 200 word essay which explains the key differences between the advantages and dis-advantages of each structure.
- Produce an organisational structure chart for a business you are familiar
- Conduct a SWOT analysis on the same
Task 4 of 5 – Assessment Criteria 4.1, 4.2, 4.3 and 4.4 are assessed in this task Instructions
- Produce a three column table which;
- lists the generic factors that form the external business environment
- in no more than 150 words, explains how each of these factors impact businesses and
- in no more than 150 words, explains how a business could respond when these factors change.
- Conduct a PESTLE analysis on the same business used in task
Task 5 of 5 – Assessment Criteria 5.1, 5.2, 5.3 and 5.4 are assessed in this task Instructions
- Produce a two column table which;
- lists at least five microeconomic factors which affect businesses and
- give an example of how each of these factors impacts the same business from tasks 3 and 4.
- Produce a two column table which;
- lists at least five macroeconomic factors which affect businesses and
- give an example of how each of these factors impacts the same business from tasks 3 and 4.
- Write a 200 word essay which explains why your national government would want to have an influence on the economics of the business environment in your
- Write a 200 word essay which explains how the international economy influences the economics of the business environment in your
Note: To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment criteria to be covered | Type of assessment | Word count (approx. length) |
| All 1 to 5 | All AC under LO1 to LO5 | Portfolio of evidence | 3000 words |
OTHM LEVEL 3 DIPLOMA IN BUSINESS MANAGEMENT | ASSIGNMENT BRIEFS
Unit Aims
The aim of this unit is to provide learners with the necessary knowledge and understanding to effectively lead and manage people in a business. Learners will develop an awareness of employee motivation, employee relations and performance management. This will help learners to understand what is required by leaders and managers to deliver and support effective employee engagement.
Learning Outcomes and Assessment Criteria
| Learning Outcome – The learner will: | Assessment Criteria – The learner can: |
| 1. Understand employee motivation. | 1.1 Explain different motivational theories.
1.2 Describe ways in which employees can be motivated. 1.3 Explain the benefits to a business of motivated employees. 1.4 Suggest ways in which a business can increase employee motivation. 1.5 Discuss how flexible working and working from home can impact employees’ motivations and wellbeing and performance |
| 2. Understand employee relations. | 2.1 Explain the factors which influence the employer/employee relationship.
2.2 State barriers to effective employee relations. 2.3 Explain the benefits to a business of effective employee engagement. 2.4 Suggest ways in which a business could improve its employee relations. |
| 3. Know about performance management. | 3.1 Explain ways in which a business can monitor employee performance.
3.2 State different performance management tools. 3.3 Explain the benefits to a business of effective performance management. 3.4 Explain the benefits to an employee of effective performance management. |
| 4. Understand leadership and management. | 4.1 Explain different leadership styles.
4.2 Explain the key functions of management. 4.3 Compare key differences between managers and leaders. 4.4 Suggest ways in which a business could improve how it leads and manages its employees. |
Assignment Brief
Task 1 of 4 – Assessment Criteria 1.1, 1.2, 1.3, 1.4 and 1.5 are assessed in this task Instructions
- Using models and/or diagrams to support your answer and in no more than 150 words, explain at least three different motivational theories.
- Using one of the theories from a), write a 200 word essay which describes at least
four ways in which employees could be motivated.
- Produce a two column table which;
- lists at least four benefits to a business of motivated employees and
- in no more than 100 words, explains how each of the benefits has a positive impact on a business you are familiar with.
- Using the same business as above,
- in no more than 150 words, suggest one way in which it could use financial rewards to increase employee motivation and
- in no more than 150 words, suggest one way in which it could use non-financial rewards to increase employee motivation.
You must fully justify your answers to d) above.
- You represent the workforce of the same
You have been asked by your colleagues to contact the business’ management team because they want to be able to work more flexibly, and work from home for part of the week. They have asked you this because they are worried about their well-being and how this will affect their motivation and performance.
Prepare a report, of no more than 500 words, in which you present a case, supported by evidence, to the management team which will convince them to allow workers to work more flexibly and, where possible, work from home.
You must ensure your report focuses on the benefits of flexible and home working to an individual’s wellbeing, as well as their motivation and performance in the workplace.
Task 2 of 4 – Assessment Criteria 2.1, 2.2, 2.3 and 2.4 are assessed in this task Instructions
- Produce a three column table which;
- states at least four factors which influence the employer/employee relationship
- in no more than 100 words, explains how each of the factors can influence the employer/employee relationship within the same business from task 2 and
- states one barrier which would prevent each of these factors from having a positive influence on the employer/employee relations within the same
- Write a 500 word report which;
- explains at least four benefits to the same business of effective employee engagement and
- suggests at least two ways in which the same business could improve its employee relationships.
You must fully justify your answers to the second part of b) above.
Task 3 of 4 – Assessment Criteria 3.1, 3.2, 3.3 and 3.4 are assessed in this task Instructions
- Produce a three column table which;
- states at least four ways in which a business can monitor employee performance
- in no more than 100 words, explains how each of these ways are used by the same business from tasks 2 and 3, to monitor employee performance and
- states at least four different performance management tools which could be used by the same business to support effective and efficient employee
- Write a 300 word essay which;
- explains at least three benefits to the same business of effective performance management and
- explains at least three benefits to employees of the same business of effective performance management
Task 4 of 4 – Assessment Criteria 4.1, 4.2, 4.3 and 4.4 are assessed in this task Instructions
- Produce a four column table which;
- states at least four different leadership styles
- in no more than 100 words, explains the key feature of each of these styles
- states at least four management functions and
- in no more than 100 words, explains the purpose of each of these
- Write a 400 word report which suggests two ways in which the same business from tasks 1, 2 and 3 could improve how it leads and manages its employees.
You must fully justify your answer to b) above.
Note: To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment criteria to be covered | Type of assessment | Word count (approx. length) |
| All 1 to 5 | All AC under LO1 to LO5 | Portfolio of evidence | 3000 words |
Unit Aims
The aim of this unit is to provide learners with the knowledge and understanding required to operate in a customer service role. Learners will develop an awareness of customer service fundamentals before exploring types of customers and how a business can develop relationships with its customers. Building on an awareness of different interpersonal skills, the unit will also enable a learner to demonstrate they have the skills to work alone and in a team to provide high quality customer experiences.
Learning Outcomes and Assessment Criteria
| Learning Outcomes – The learner will: | Assessment Criteria – The learner can: |
| 1. Know about customer service. | 1.1 State the legislation and regulations which influence customer service.
1.2 Explain the difference between product and service quality 1.3 Outline examples of good customer service. 1.4 Outline examples of poor customer service. 1.5 Explain why effective customer service is important to a business. |
| 2. Understand the customers of a business. | 2.1 State the types of customers of a business.
2.2 Explain what influences the behaviour of a business’ customers. 2.3 State ways in which to measure levels of customer service. 2.4 Assess the levels of customer service offered by a business. |
| 3. Understand how to improve the relationship with customers. | 3.1 Explain how to exceed customer expectations.
3.2 Explain how to negotiate effectively. 3.3 Explain different factors which increase customer satisfaction. 3.4 Recommend ways in which a business could improve its relationships with customers. |
| 4. Know how to effectively operate in a customer service role. | 4.1 Explain why effective interpersonal skills are important in a customer service context.
4.2 Explain how to balance the needs of customers with those of a business. 4.3 Describe techniques which are used to resolve customer issues and complaints. |
| 4.4 Explain how working with others improves a customer’s experience. |
Task 1 of 4 – Assessment Criteria 1.1, 1.2, 1.3, 1.4 and 1.5 are assessed in this task.
Instructions
- Make a list of at least five different legislations and/or regulations which influence customer service in your
- Write a 100 word essay which explains two key differences between product quality and service quality.
- Produce a four column table which;
- lists at least four ways in which to deliver good customer service
- gives an example of each of these ways and
- lists at least four ways in which to deliver poor customer service
- gives an example of each of these
- c) Write a 200 word essay which explains why effective customer service is important to a business you are familiar with.
Task 2 of 4 – Assessment Criteria 2.1, 2.2, 2.3 and 2.4 are assessed in this task.
Instructions
- Produce a two column table which;
- states the types of customers of a and
- in no more than 200 words, explain what influences the behaviour of each of these different customers.
- Make a list of at least five ways in which the same business can measure its levels of customer service.
- Write a 500 word report which assesses the levels of customer service offered by the same business.
Task 3 of 4 – Assessment Criteria 3.1, 3.2, 3.3 and 3.4 are assessed in this task.
Instructions
- Produce a two column table which;
- lists at least four ways in which customer expectations can be exceeded and
- in no more than 200 words, explains how each of these ways will help to exceed customer expectations.
- Produce a two column table which;
- lists at least four ways in which to negotiate effectively and
- in no more than 200 words, explains how each of these ways will help negotiations to be effective.
- Write a 500m word report which recommends two ways in which the same business from task 1 could improve its relationships with customers.
You must fully justify your answer to c) above.
Task 4 of 4 – Assessment Criteria 4.1, 4.2, 4.3 and 4.4 are assessed in this task.
Instructions
- Produce a two column table which;
- lists at least four types of interpersonal skills and
- in no more than 200 words, explain why it is important to use each of these skills effectively when operating in a customer service role.
- Write a 200 word essay which explains how the same business from tasks 1 and 2 could balance its own needs with the needs of its customers.
- Write a 400 word essay which explains how working with others improves a customer’s experience.
Note: To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment criteria to be covered | Type of assessment | Word count (approx. length) |
| All 1 to 4 | All AC under LO1 to LO4 | Portfolio of evidence | 3000 words |
OTHM LEVEL 3 DIPLOMA IN BUSINESS MANAGEMENT | ASSIGNMENT BRIEFS
Unit Aims
The aim of this unit is to provide learners with the fundamental knowledge required to record financial transactions and produce financial statements. Learners will develop an awareness of different finance and accounting techniques such as the double entry accounting system, budgeting and investment appraisal. This will enable learners to effectively record financial transactions and produce accounting statements.
Learning Outcomes and Assessment Criteria
| Learning Outcomes – The learner will: | Assessment Criteria – The learner can: |
| 1. Know about business finance. | 1.1 Explain why a business would keep financial records.
1.2 Explain the purpose of business accounting. 1.3 Explain the accounting requirements of different types of business. 1.4 State different types of business finance at different stages in the growth of a business. 1.5 Explain the different types of accounting and financial statements. |
| 2. Be able to record financial transactions. | 2.1 Demonstrate accurate use of the double entry accounting system.
2.2 Demonstrate accurate bank reconciliation. 2.3 Develop control accounts for accounts receivable and accounts payable. 2.4 Demonstrate how to correct errors in accounting records. |
| 3. Know about cost and management accounting. | 3.1 Explain how absorption and marginal costing is used for decision-making.
3.2 Explain how budgeting is used for financial planning and control. 3.3 Explain how to undertake investment appraisal. |
| 4. Be able to produce accounting statements. | 4.1 Produce accurate absorption and marginal cost statements.
4.2 Calculate sub and overall variances. 4.3 Prepare accurate and subsidiary budgets. 4.4 Apply investment appraisal methods to alternative capital investment options. |
Assignment Brief
Task 1 of 4 – Assessment Criteria 1.1, 1.2, 1.3, 1.4 and 1.5 are assessed in this task. Instructions
Write a 500 word report which;
- explains three reasons why a business would keep financial records
- explains two reasons why a business uses business accounting
- explains three different types of accounting and finance statements
- explains the accounting requirements of two different types of business and
- lists different types of finance at different stages in the growth of a
Task 2 of 4 – Assessment Criteria 2.1, 2.2, 2.3 and 2.4 are assessed in this task. Instructions
Using a set of financial data from either a business you are familiar with or a case study presented by your teacher;
- produce a record of transactions using the double entry system
- reconcile these transactions based on the business’ bank statements
- develop a set of control accounts for the business’ accounts payable and accounts receivable and
- make any necessary corrections which you identify in the
Task 3 of 4 – Assessment Criteria 3.1, 3.2, 3.3 and 3.4 are assessed in this task. Instructions
Produce a 300 word essay which;
- explains how the same business from task 2 would use absorption costing and marginal costing as part of its decision making process
- explains how the same business uses budgets to support financial planning and control and
- explains two appropriate investment appraisal techniques which the same business could use to determine which new production equipment to invest in.
Task 4 of 4 – Assessment Criteria 4.1, 4.2, 4.3 and 4.4 are assessed in this task.
Instructions
- using the same financial data from task 2;
- produce accurate absorption and marginal costing statements and
- calculate sub and overall
- using a new set of financial data for the same business;
- prepare accurate and subsidiary budgets
- apply the two investment appraisal techniques from task 3 to a set of financial data relating to the purchase of new production equipment.
Note: To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment criteria to be covered | Type of assessment | Word count (approx. length) |
| All 1 to 4 | All AC under LO1 to LO4 | Portfolio of evidence | 3000 words |
OTHM LEVEL 3 DIPLOMA IN BUSINESS MANAGEMENT | ASSIGNMENT BRIEFS
Unit Aims
The aim of this unit is to provide learners with the marketing knowledge and techniques required to effectively engage in marketing activities. This will be supported by an awareness of key marketing and campaign principles which will provide the foundation for producing and presenting market research results and a marketing campaign.
Learning Outcomes and Assessment Criteria
| Learning Outcomes – The learner will: | Assessment Criteria – The learner can: |
| 1. Know about marketing principles. | 1.1 Explain the role of marketing in business.
1.2 Explain the constraints placed on marketing activities. 1.3 Explain why conducting marketing research is beneficial to a business. 1.4 State ways in which the impact of marketing can be measured. |
| 2. Know about marketing campaigns. | 2.1 Explain the elements of the marketing mix.
2.2 Explain the purpose of marketing campaigns. 2.3 Explain how businesses use digital marketing to support a marketing campaign. |
| 3. Be able to conduct market research. | 3.1 Explain different methods of primary market research.
3.2 State the factors which influence the choice of primary market research method. 3.3 Conduct primary and secondary research to identify business opportunities. 3.4 Assess market research findings to inform a marketing plan. |
| 4. Be able to plan a marketing campaign. | 4.1 Plan a marketing campaign for a product/service/event.
4.2 Present the marketing campaign to a relevant audience. 4.3 Reflect on feedback to make informed improvements to a marketing campaign. |
Assignment Brief
Task 1 of 4 – Assessment Criteria 1.1, 1.2, 1.3 and 1.4 are assessed in this task.
Instructions
- Produce a two column table which;
- lists at least three roles of marketing and
- in no more than 150 words, explains how each of these roles supports the objectives of a business you are familiar with.
- Produce a two column table which;
- lists at least three constraints which the same business has to overcome when engaged in marketing activities and
- in no more than 150 words, explains how each of these constraints affects the business’ marketing campaigns
- Produce a two column table which;
- lists at least three ways in which marketing research is beneficial to the same business and
- in no more than 150 words, explains how each of these ways is beneficial to the business’ marketing campaigns
- Produce a list of at least four ways in which the impact of marketing can be measured by the same business.
Task 2 of 4 – Assessment Criteria 2.1, 2.2, and 2.3 are assessed in this task.
Instructions
- Produce a two column table which;
- lists the 4 Ps of the marketing and
- in no more than 100 words, explains what each of the 4 Ps
- Produce a two column table which;
- lists at least three reasons why the same business from task 1 would run marketing campaigns and
- in no more than 150 words, explains how each of these reasons supports the business’ marketing campaigns.
- Produce a two column table which;
- lists at least three ways in which the same business is using digital marketing to support its marketing campaigns and
- in no more than 150 words, explains how each of these ways supports the business’ marketing campaigns.
Task 3 of 4 – Assessment Criteria 3.1, 3.2, 3.3, 3.4, 4.1, and 4.2 are assessed in this task. Instructions
You have been tasked with planning a marketing campaign for the launch of a new product or
the launch of a new service or the running of an event for a business you are familiar with.
Before you begin putting the plan together you must consider the factors which influence the primary market research methods you could use before deciding on the method of primary market research you will actually use.
Once you have determined which two methods of primary market research you will use you will then conduct secondary and then primary research to identify business opportunities.
Based on the findings from the market research you will then produce a marketing plan which will be presented to a relevant audience.
To achieve this you must;
- produce a report of no more than 1500 words which;
- states at least three factors which influenced your choice of market research method
- explains why you have chosen the two primary market research methods you will use
- assess the findings from the market research to inform your marketing plan and
- contains a detailed marketing plan for the launch of a new product or service,
or the running of a business event.
- produce a 10 minute presentation with supporting notes which is suitable for the intended audience.
Task 4 of 4 – Assessment Criteria 4.3 is assessed in this task. Instructions
Produce a 300 word reflection based on the feedback received for the report and presentation in which you explain;
- the three aspects of your work, in tasks 1 to 3, which were the most positive and rewarding
- the three aspects of your work, in tasks 1 to 3, which were identified as areas for improvement
- the three actions you will take to improve the way in which you will research for, and produce, a marketing plan.
Note: To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
