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Context
Imagine yourself in the role of a professional working for an organisation that is contemplating expanding its operations into a foreign country or engaging in international business ventures. The top management team needs to decide on a potential international destination to enter. Your task is to evaluate the likely benefits and challenges of doing business in your chosen market and explain which host market you favour and why. You should also suggest the most suitable entry method for the organisation’s expansion.
Note: Your organisation in question should offer either new or existing products/services within the chosen target market. If your chosen organisation already has established businesses in the target market, then you must find an alternative new country or diversify the business by expanding the organisation’s operation into new and potentially unrelated product categories, services or industries within that market.
Format, Lengths and Guidance Brief
| Format | Project Report (Not an essay format) Your project report contains:
· Title of Project & Executive Summary · Headings (sub-headings if appropriate) · End reference list |
| Lengths | Maximum 4000 Words
The word length breakdown provided for each section is for guidance purposes and can be adjusted to better suit the specific context of your research. The word counts · Include: an executive summary, all the main texts, in-text citations, and quotations (diagrams, graphs, tables and figures created in your own words) · Exclude: Title of assignment, end reference list, diagrams, tables, and figures (if directly taken from sources without modifying). An erroneous word count declaration may be treated as a suspected use of academic misconduct. |
Indicative Structure
The Title of the Project Report
Executive Summary (max. 300 words): Provide a summary of the key points of your project, including:
- Organisation (products/services)
- Theoretical concepts/framework
- Market characteristics
- Entry mechanism
- Background (approx. 200 words): Begin by selecting ONE organisation from the following categories:
- An existing for-profit organisation (e.g., multinational enterprise, small or medium- sized enterprise, state-owned enterprise, start-up firm, or family business)
- An existing non-profit or non-governmental organisation (NGO or NPO)
- An existing governmental organisation
Within this section, provide a concise overview of your chosen organisation’s historical background, the location where it was originally founded, and the range of products/services it currently offers. Emphasize how these products/services contribute to the betterment of the host/recipient economy. Furthermore, identify and discuss key competitors of the chosen organisation in the home and/or host markets, highlighting the organisation’s distinctive strengths and potential weaknesses.
To locate suitable organisations for your assignment, feel free to utilize publicly accessible resources. These resources may include the World Investment Reports by UNCTAD, Forbes’ Global 2000 for the year 2022, the Fortune Global 500, or the FT’s Africa’s fastest-growing private companies. You have the flexibility to select any organisation beyond these listed resources.
- Product/Service/Target Overseas Location (approx. 200 words): Present a succinct description of your chosen new or existing product/service, highlighting its potential to contribute to increased profits or returns for your organisation through international expansion. This offering could either represent an entirely novel venture or an extension of existing product lines, strategically positioned within the context of a new market or host
Furthermore, it is essential to provide a well-founded justification for your selection of the specific overseas country for international expansion. The chosen destination or target market must be located outside of your organisation’s home country. While articulating this rationale, your response should also reflect your global-mindedness and intercultural sensitivity, considering key factors that make the chosen destination suitable. This section can be merged with the Background section 1.
- Theoretical Concepts/Literature Reviews (approx. 1000 words): In this section, your task is to thoroughly interpret, critique, evaluate and/or synthesise pertinent international business concepts, theories, frameworks, and/or models. Place your focus on literature that directly relates to your chosen context and is applicable to the subsequent sections of your assignment. It’s important to draw from a range of sources, including older seminal works and academic journal articles published within the past five years.
The content in this section can be integrated with sections 4 and/or 5 of your assignment, ensuring a coherent and well-structured presentation of your theoretical foundation.
- Analysis of the Host Country and Industry Characteristics (approx. 1000 words): In this section, evaluate the potential benefits and drawbacks associated with your chosen destination. Your analysis should be in-depth covering key formal and informal institutional factors. To ensure the relevance of your analysis, it’s crucial to tie it directly to specific lines of business activities. Consider such as
a. Formal Institutional Factors:
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- Economic systems and infrastructures: Patterns and trends in economic development, including GDP, GDP per capita, GDP growth rate, income levels, income distribution, the size of the labour force, education levels of the labour force, labour costs, industry characteristics, trade statistics (imports and exports), major trading partners, inflation, ease of doing business, infrastructure and logistics (including metrics such as internet penetration, quality of ports, airports, availability of rail services, and distribution networks).
- Political and legal systems, including assessments of political risks and freedoms, government policies and regulations, property rights, intellectual property protection, and other pertinent indicators.
b. Informal Institutional Factors:
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- demographic characteristics, cultural norms, social responsibilities, environmental considerations, ethical practices, religious influences, linguistic diversity, consumer preferences and behaviours, prevailing attitudes, shared values, beliefs, and considerations related to bribery and corruption.
Be selective and evaluative, focusing on key factors that are most relevant to your context.
- Entry Mechanism (approx. 1000 words): Suggest the most suitable market entry mode (e.g., export, licensing, franchising, management contract, joint venture, wholly owned subsidiary, etc.). If you advocate for a partnership with another host country organisation, then provide a comprehensive blueprint of how this partnership should be established.
- Recommendation or Conclusion (approx. 300 words): Suggest how the organisation should manage various strategic issues related to seizing opportunities and managing risks in the chosen market. Discuss wider issues related to diversity and inclusivity in the decision-making process of international operations, hiring practices, international investment and trade, business ethics, or any other important considerations. Include theoretical implications.
