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Questions
Brands List: Jollibee, Chick-Fil-A, Airbnb, Tim Hortons, Gymshark, Starbucks, Apple, Microsoft, Louis Vuitton, Amazon
Assignment Brief
Submission Date: 30 Days After Module Completion
Select any one of the companies listed in the ‘Brands List’.
- Critically analyze the competitive strategy of the selected brand. Evaluate and highlight the distinctive competitive advantages of the brand.
- Explain the competitive strategy that has been adopted by the firm
- You should also do a comparative analysis of the brand’s performance vis-à-vis any one of the close competitors.
- Would you like to do it differently if you were appointed as the custodian of the brand. What major changes you would propose?
- You are expected to submit your original research and should avoid any plagiarism.
- Maximum word limit is 3500 words (10% plus or minus).
- The format of your write-up has to be as follows; Introduction and background (500 words)
- Competitive strategy and business performance of the brand (1500 words) Comparative analysis with any one competitor (750 words)
- Conclusion & Recommendation (750 words)
- Index and bibliography are not considered for checking the word count.
