Q. The Impact of Brand Image on Consumer Behavior?
A paper on this topic could explore how a company’s brand image influences consumer perceptions and purchasing decisions. It could discuss the role of branding, marketing strategies, and customer loyalty in shaping consumer behaviour and preferences.
To set your topic, select an option following this response.
ASSESSMENT BRIEF:
Module title: The Impact of Brand Image on Consumer Behavior
Assessment point: Assessment Task 2 (Week 12)
- Assessment task: Individual Assignment Essay
- The Impact of Brand Image on Consumer Behavior
- Word count limit: 2500 words +/- 10% (excluding references)
- Citation: MARKING RUBRIC
- Width: 60% of overall module grade
Structure of your assignment:
Cover page – Not included
Abstract – (200 words)
Introduction – (350 words)
Main body Task 1 – Action Plan –(825 words) Design plan (of employee motivation and engagement) and Scientific evidence and specific methods, tools, models, and techniques.
Main body Task 2 – (825 words) Evaluation of the Action Plan – Evaluation of the action plan in theories (contradictory arguments) and Discussion of strengths/weaknesses and applicability in the chosen organisation.
Conclusion – (300 words) – A comprehensive recap of what was discussed in the main body of the report.
References – 20 referencing list
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