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Assignment Details:-
- Document Type: Thesis/Dissertation
- Subject: Strategy & Planning
- Words Count: 4500
- Citation/Referencing Style: Harvard
Referring to the pre-released case study of The Challenges of Nissan Motor Corporation.
Please provide the following using citations (harvard style):
1) Thorough internal analysis (strategic issue diagnosis, industry life cycle, organization life cycle, cultural web model, value chain, calue systems, SWOT, capability analysis, financial analysis from income statement, balance sheet, cash flow, ansoff.
2) Thorough external analysis (meso analysis, external anlaysis, pestel, porter 5 forces, define, conceptualize and scan the environment, big data analytics, scenario planning with uncertainty, strategic group and segmentation, red queen theory etc. etc.)
3) Set out a strategy for Nissan considering the scenario presented above, in terms of
their strategic intent, the strategic options available and how they might be executed and how they can transition into intelligent cars
The course book is “Strategic management – strategists at work 2nd edition by Robert MacIntosh, Donald MacLean and Craig Robinson”. However, any other reference or book may be used in conjunction.
