IBUS71-104: Business in the Global Economy | Costa Coffee

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IBUS71-104: Business in the Global Economy | Costa Coffee

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Brief :

Assessment

This report Should provide an analysis of the organization needed for your chosen multinational enterprise. The organization is looking to expand its business activities in the allocated country. The scenario should be related to foreign direct investment, and decision could be taken with the following:

  • Establishment of company in allocated country.
  • Expansions of current operations relate to allocated country.

The report relates to FDI. Example- A report based on an issue that would need to be resolved by Waitrose if they were considering opening new stores in the US. If the allotted country is Sweden, companies like IKEA or Volvo will not be the right option for the report.

This report requires an evaluation of general business environment in the country that have been allocated to students with specific information about the organization that they have chosen. There is need to attempt and focus on specific aspects relating to the type and nature of the organization with the factors, issues and considerations impacting business environment in that particular country. This report should involve suitable tables, graphs and statistics together in order to accompany commentary. In order to provide appropriate detail in relation to the business environment, student is expected to develop their discussions around appropriate analytical framework such as PESTLE analysis, Porter’s 5 forces and demand and supply scheme.

This report will be assessed against the following criteria:

  • Information on the selected business organization (20%)
  • Discussion of allocated business environment (20%)
  • Implementation of an appropriate analytical approach (25%)
  • Use and implementation of suitable data and examples (15%)
  • Structure and quality of writing report(10%)
  • Presentation and referencing (10%)