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Business Expansion Plan of Phaeton Tours
Brief :
Word count: 3000
Assessment Part-A
- Name and clearly identify the group members with their photo. Name of the product/service with a diagram in order to describe it.
- Describe why this is an investable, profitable and lean entrepreneurial opportunity.
- Must add the photo or other representation of your group creativity work e.g. sticky note to show your rough work.
- Explain and present a detailed value proposition canvas (with extensions and detailing according to the taught syllabus) g., a) customer profile b) Value map.
- Define the business model canvas (with proper and detain as per given in the syllabus).
- The follow-up hypotheses and data gathering plan.
- Give one slide of principal Harvard style references list.
Formative Assessment Part B: Individual venture development proposal(report/plan)
- The student C level taken perspectivetaken (e.g. CIO, CMO, CEO etc). sales revenue, profit margin objectives for direct three years of operation (400 words).
- Need to choose a role, if you are already do not have one!
- Objectives are basically assumption & not accurate! But they must be close to reality!
- C level perspective must be from your FORMATIVE ASSESMENT
Customer value proposition canvas, reflecting feedback from the formative assessment. (500 words).
- Lean business model canvas( 9 components as decided by the student).(1000 words).
- The Clevel specilist contributing e.g. the CMO marketing & customer engagement plan(600 words).
- You need to cover the part of role that is contributing in this business idea.
- Financial and financing plan( Summary of Appendix 11)(300 words).
- In appendices II- cover cost structure, revenue streams, break even analysis, cash flow analysis, sources of finance, use of finance)
- Summary: why to invest/finance this ‘ean entrepreneurial opportunity.(200 words)
Evaluate yourself now with the use of marking scheme used for both parts A and B(100%) divided as follows:
- Create an application of accurately referenced academic ideas, theories & principles of entrepreneurship development drawn from the syllabus. (30%)
- Use of primary & secondary data I order to support your decisions. (30%)
- Critical entrepreneurial/business evaluation. (30%)
- Logical structure, clear use of English, font, use if word limit ad referencing. (10%)
