{"id":881,"date":"2025-09-01T10:48:03","date_gmt":"2025-09-01T10:48:03","guid":{"rendered":"https:\/\/casestudyhelp.net\/questions\/?p=881"},"modified":"2025-09-01T10:48:03","modified_gmt":"2025-09-01T10:48:03","slug":"principles-of-management-case-study-questions-and-answers","status":"publish","type":"post","link":"https:\/\/casestudyhelp.net\/questions\/principles-of-management-case-study-questions-and-answers\/","title":{"rendered":"Principles of management case study questions and Answers"},"content":{"rendered":"

Searching for a solution to a Principles of Management case study question? Our team of professional writers provides management case study <\/strong><\/a>writing help to complete your assignment. Casestudyhelp.net is an expert academic assistance service provider that covers all topics, such as Marketing<\/strong><\/a>, MBA<\/strong><\/a>, Business Management<\/strong><\/a>, and more.<\/em><\/p><\/blockquote>\n

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Mr. Ravi Mehta, General Manager, Maxima Motors, was looking out of the glass window of his plush chamber located on the 13th floor of Anshul Heights \u2013 the tallest skyscraper along the posh Marine Drive area of Mumbai and contemplating \u2013 What went wrong?<\/em><\/p>\n

A great start<\/strong><\/p>\n

After graduating with a BTech degree in Mechanical Engineering from the prestigious IIT Delhi, Ravi went on to pursue an MBA degree in Marketing from the United States. He was always fond of cars since his childhood and fancied joining the automobile industry. Getting selected by Maxima Motors was a \u201cdream come true\u201d for Ravi and his happiness knew no bounds when he stepped into the Mumbai office of the company. According to him, the \u201cSales Executive\u201d designation was good enough for him to showcase his selling skills which he had learnt so well in the MBA classroom.<\/p>\n

At Maxima Motors, Ravi had been a workaholic and had spent 5 years in this company putting in time and effort and played an important role in catapulting the firm to great heights (Maxima reported a 15% rise in sales in the very first year of Ravi\u2019s joining and accolades were showered on him for this spectacular achievement). He was awarded \u201cSalesman of the Year\u201d trophy for five straight years. Ravi used to spend a lot of time with his client dealers, even dining out with them and their families apart from engaging in official meetings. He also used to invite all of them to celebrate his birthday. No surprise that he became a household name even in their homes. His peers tried to copy his sales skills but couldn\u2019t succeed. Ravi was the cynosure of all eyes and achieved successive promotions in quick time \u2013 from Sales Executive to Senior Sales Executive in two years and then to General Manager (Marketing) after three more years.<\/p>\n

Trouble begins<\/strong><\/p>\n

Till now, Ravi had been subordinate to his \u201cbosses\u201d and obeyed their instructions to achieve the sales targets which were conveyed to him during meetings. But ever since he became a Manager, he has found it difficult to make decisions on his own. Ravi was leading a sales team of 20 comprising both male and female personnel. Mr.<\/p>\n

Shantanu Ghosh \u2013 the Senior Sales Executive \u2013 was the most experienced of them all who had spent about 10 years at Maxima Motors. During the first team meeting, Ravi laid out his expectations from each member. Every member was asked to contribute to the ad campaign for the soon-to-be-launched X1 Electric SUV Model. The team members were tasked with collecting information about the competitive moves and sales. Further, they were required to even scan the international car market to explore the \u201cbest practices\u201d followed the world over by the big players like Tesla, Toyota, Ford and Nissan, to name a few. Most of the team members were very excited about the \u201cnew\u201d responsibilities, but Mr. Shantanu had his reservations, and he raised his point, \u201cI believe as most of the Sales Team members are freshers and new to the job, all of them shouldn\u2019t be burdened with so many responsibilities at the outset and should be given time to settle down.\u201d Ravi argued that in the present era of cut-throat competition, every employee must be ready to work to his or her fullest potential right from the first day of entry into the organization and should never make excuses for not working.<\/p>\n

Things were going well for the first few months and Ravi was confident about positive financial results. Mr. Shyam Agarwal \u2013 a newly joined Sales Executive \u2013 was tasked with the responsibility of exploring new client dealers who could promote and sell the new X1 model in South Mumbai. Shyam was really excited about his first assignment and was successful in convincing Mr. Prem Nautyal of Karseva \u2013 a new player in the car dealership market \u2013 to sell X1. As a follow-up, Shyam completed all the formalities for the agreement and happily called Ravi on the phone to convey details about the deal but was shocked when Ravi asked him to fix a meeting between himself and Mr. Prem to finalize the deal. Shyam was further disappointed to find that this meeting had no role for Shyam and Ravi took all the credit for the deal. After a few days, when Ravi reached his office and opened his mailbox, he found the resignation mail from Shyam.<\/p>\n

The office timing for employees at Maxima Motors was the ubiquitous 9 to 5. And the same was applicable to all employees working in the Marketing Department. But Ms. Shreya Pandit \u2013 the Accounts Executive \u2013 was not the one to follow the rules. She was regularly irregular in reporting for work. Moreover, she had failed to meet deadlines for most of her assignments on more than one occasion. Once Maxima nearly lost an important client as the monthly transaction report, which the client required urgently<\/p>\n

to settle some tax issues, was not submitted by Shreya on time. Although a few of Shreya\u2019s colleagues did complain about her behavior to Ravi, but he ignored all of them. Later it was found out that Shreya was a distant relative of Ravi. As was expected, some other fresh recruits of the department took \u201clate reporting\u201d as a norm and they too started coming late for work.<\/p>\n

Aakash Mathur and Sunil Agarwal were the two best performers in Ravi\u2019s sales team. Both were consistently achieving 80\u201390% of their monthly sales targets. One day, while both of them were having lunch at the canteen, Aakash felt all was not well with Sunil and asked, \u201cAre you okay?\u201d Sunil responded with a wry smile, \u201cI am fine.\u201d After continuous prodding by Aakash, Sunil shared one of his recent experiences. He said, \u201cLast month, apart from routine work, Ravi had assigned me the additional task of designing the new print advertisement for Model X1 after the latest addition of airbags for passenger safety in the car. He also asked me to approach external advertising agencies for any help which I may require. I confidently embarked on the assignment. On the very next day, Ravi called me and shared addresses of three ad agencies \u2013 Kriti, Vigyapanam and Ad-join. I visited all three (one on each day) and held detailed discussions with their design managers about our ad requirements. After the third day, I was completely convinced that Kriti would be the best for us as it had designed successful ads for our competitors in the past which had also grabbed a lot of eyeballs in the automobile industry. Also, Kriti was offering us the best deal for negotiating with The Times of India Mumbai edition (Rs. 10 lakhs for a full front page ad) on our behalf while Vigyapanam and Ad-join\u2019s quotes for the same were Rs. 12 lakhs and Rs. 13 lakhs, respectively. When I apprised Ravi of my meetings, he said, \u201cI think we must hire Ad-join as they are comparatively new in the ad business and might have fresh ideas to launch the new car. Customers are getting bored with similar car ads and desire to see something new which may create excitement and ultimately lead them to buy X1.\u201d Further, Ravi asked me to submit all my travel bills and advised me to travel by bus instead of cab in future. Before I started work on this assignment, I was sanctioned an advance of Rs. 1,000 by the Accounts Department to meet travel expenses and was told that I was free to choose my mode of travel provided the expenses do not cross Rs. 1,000.\u201d After listening to Sunil\u2019s story, Aakash sighed and said, \u201cLife is tough.\u201d Both Aakash and Sunil left Maxima after 6 months and are now together once again at Maxima\u2019s competitor \u2013 Uva Motors.<\/p>\n

The employees at the Marketing Department at Maxima have been facing a dilemma for quite some time now. Mr. Sujoy Mitra had joined Maxima Motors as the Managing Director. Right from the first week, he started calling Marketing Executives for short meetings at his office. Initially, everyone took it as an introductory tete-a-tete but when these meetings became a regular feature, frustration started creeping in. On more than one occasion, Ravi Mehta \u2013 the Marketing Manager \u2013 had assigned the executives the task of preparing monthly sales reports, but they couldn\u2019t work on it as Mr. Mitra sent<\/p>\n

an urgent notice for a meeting. Work at the Marketing Department was being hampered and the young executives were confused \u2013 Who is the Boss???<\/p>\n

When all the employees of Maxima were busy putting in their full effort and energy and working day in and day out for a successful launch of the new X1, Mr. Sujoy Mitra set two of Ravi\u2019s sales team members \u2013 Kavya Sinha and Priti Singh \u2013 on a new project concerned with exploring the location for a new branch office. After initial reluctance, the two ladies had no option but to comply with the official orders. Earlier, Kavya and Priti were very excited to be a part of \u201cProject X1,\u201d but the excitement was shattered once the news broke about their inclusion in the new branch-related project. Ravi was devastated as he had planned to put both Kavya and Priti on the forefront of his negotiation team to handle queries related to X1 and had trained them hard for the same.<\/p>\n

The experienced Mr. Shantanu Ghosh was categorically told by Ravi to look into the nitty- gritty of \u201cProject X1\u201d to plug any loopholes whatsoever in the promotional campaign which was to be launched in the next few days. A crucial meeting was scheduled where Mr. Shantanu was to give a presentation on the prospective promotional campaign in order to explain the plan to the top management team. On the morning of the meeting, Ravi received a phone call from Mr. Shantanu who informed him about the arrival of a few guests at home and therefore he couldn\u2019t come to the office for the meeting as he had to make arrangements for the guests. Instantly, Ravi lost his temper and asked Shantanu to immediately report to him at the office or else submit his resignation. Within an hour, Mr. Shantanu was at the office in Ravi\u2019s chamber. The two didn\u2019t have a single word about the guests or the resignation. Luckily the clock struck 10 o\u2019clock; it was time for the meeting and the two straightaway barged out of the chamber toward the conference hall where the meeting was scheduled. Mr. Shantanu initiated the presentation and carried on describing all the details about the promotion on different media including digital marketing of Model X1. Ravi could gauge from Shantanu\u2019s presentation that although the detailed plan was being presented by Shantanu, but the spark was missing which obviously was the result of the unpleasant telephonic conversation in the morning. The presentation ended with Shantanu successfully answering all queries from the management team and moving out of the conference hall without saying anything to Ravi who could easily sense the grudge against him in Shantanu\u2019s heart clearly visible on his face while departing.<\/p>\n

About three months back, Ms. Aastha Jain joined Maxima Motors as a Junior Sales Executive. She was a St. Stephen\u2019s, Delhi pass out and belonged to that present-age ambitious generation whose members possess a lot of enthusiasm and energy to<\/p>\n

perform and grow in their chosen career. She proved her mettle in the very first month of joining when she was praised for her work in the month-end sales meeting. She was very happy the day the first salary was credited into her account and was planning to go out with her friends for a party after office hours. During the tea break, a conversation broke out between Aastha and Nancy, her colleague, who had also joined Maxima at the same time as Aastha. During this conversation, Aastha came to know about Nancy\u2019s salary which was much higher than hers. Nancy was just a Class XII pass out and that too from Open School whereas Aastha was a graduate. Both had the same work experience and logically, Aastha\u2019s salary should have been higher or at least the same as Nancy\u2019s since both were working as a Junior Sales Executive. After the tea break, Aastha was sad as she had expected fair treatment from a renowned firm like Maxima Motors. In the next few days, her morale and productivity had taken a hit which turned her into one of the low performers at Maxima. Aastha could easily sense the Damocles\u2019 sword hanging over her head.<\/p>\n

A few months back, Mr. Gaurav Tripathi along with Ms. Tanya Sairam and Mr. Vamsi Krishna received offer letters from Maxima for the position of Sales Executive in the Marketing Department. All three readily accepted the offer and reported for work after a week. After the induction programme and a detailed meeting with Ravi, they were ready to begin their \u201cMaxima journey\u201d which each one of them felt would be a big stepping stone in their professional career. Soon they got the first \u201cfeel\u201d of the office culture at Maxima Motors. Of late, the work culture at the Marketing Department of Maxima Motors was anything but disciplinary. Late reporting for work had become the norm. When the \u201cfreshers\u201d who had just joined Maxima observed their seniors not being punctual, they perceived it as \u201cnormal\u201d and jumped on the bandwagon. There was no biometric attendance system installed anywhere at the workplace and everybody seemed to take undue advantage of the lacuna. A \u201ccasual\u201d approach was prevalent all over and the seriousness which is associated with the launch of a new product (Model X1 in this case) was nowhere to be seen. Files were piling up at each office desk; meetings were getting postponed without assigning any reason due to which crucial decisions were getting delayed.<\/p>\n

Over the years, Maxima Motors has earned goodwill for itself in the automobile industry. This has been made possible by offering \u201cvalue-for-money\u201d cars. In its ambit, Maxima has a vehicle for every customer \u2013 the very basic hatchback model S1 for the middle-class to the high-end luxury SUV A1 for the high-income group. This positive image has helped Maxima Motors to attract some of the most talented candidates for all positions whenever the company has advertised for vacancies. Keeping this in mind, Darshan Tiwari and Prerna Tyagi joined Maxima Motors to catapult their career. Post-joining, they were invited to the informal get- together party at the nearby five-star hotel. During interaction with their experienced colleagues, they found out that the average tenure for most of the employees at Maxima was only one-and-a-half years. The causes for the same ranged from dissatisfaction with the chaotic work culture, centralized decision-making, inequitable remuneration, etc. Both Darshan and Prerna were saddened as one-and-a-half years were too short a duration to establish oneself in the corporate world, and they felt that they too might face similar<\/p>\n

situations in future. Consequently, they soon got themselves registered on different job portals.<\/p>\n

Two months ago, Ramesh \u2013 the automobile engineer working on Model X1 \u2013 reported to Kishanlal Dahiya, the Production Manager, about a slight roaring sound in the engine of the car which needed to be fixed urgently. A few missing nuts and bolts could easily and quickly rectify the fault. Mr. Dahiya went to Mr. Kapil Kohli, General Manager (Production), but he was on leave for the next one week. After a week, when Mr. Kapil was apprised of the problem, he sent a mail to Mr. Purab Ratan, the Purchase Manager, to buy nuts and bolts of a specific size. This time, Purab was on leave for the next fifteen days, and the whole purchase process came to a halt. The production timeline of Model X1 was hampered as a result. There was no chance that the delivery of the new car could meet the expected deadlines after the launch. This further affected the credibility of the Marketing Department as the \u201cMarketing and Sales Guys\u201d are the face of any organization for the customers, and if the sales staff is not able to fulfill their expectations, it may result in a loss of sales in the near future.<\/p>\n

Ritu Bajaj was the youngest member of the Marketing Department at Maxima Motors. Her enthusiasm and uncanny knack for making friends easily made her the \u201cgo-to\u201d person whenever any employee was under stress. They felt relieved after sharing their problems with her. During her short stay at Maxima Motors, Ritu could easily gauge the high level of stress prevailing in the office. She decided to play her part in resolving the issue and approached Ravi with the proposal to organize regular picnics and group visits to movie shows. Ravi outrightly rejected the idea on the ground that this would distract the employees and asked Ritu to concentrate on her official assignments instead. Ritu was not amused and categorically shared her views on social media about the \u201cdull\u201d life at Maxima Motors where employees are treated like robots. The next day she was fired and Maxima lost a gem of an employee.<\/p>\n

There are a large number of group projects within any big organization, and sometimes, employees from different departments need to collectively put in their efforts day in and day out. Coordination and cooperation are the two basic \u201cmantras\u201d for the success of any group project. Ravi\u2019s problem was that since he had been internally promoted at Maxima Motors, he was not taken seriously by his much older peers who were at the helm in the other departments, namely, Production, HR and Finance. After his promotion to the current position of General Manager (Marketing), whenever Ravi tried to share his views during organizational meetings, he was rebuffed by them. For Ravi, the word \u201cTeamwork\u201d is utopian.<\/p>\n

Years ago<\/strong><\/p>\n

Maxima Motors had invested a lot of energy, effort and money into building goodwill in the automobile market, especially in the premium car segment. This was a big achievement for a company which was established just a decade back. With a market share of more than 50% in each of the last three years, Maxima was seriously planning to launch a range of premium<\/p>\n

electric cars in the coming years and the X1 SUV Model was destined to be the first in this series. This was in line with the Indian government\u2019s aim to end the sale of petrol and diesel cars by 2030 and Maxima\u2019s thrust toward a sustainable future. During one of the Board meetings, the top management made its intentions about the new \u201csustainable\u201d project absolutely clear to all the internal stakeholders. This was the reason Ravi had taken up the launch of X1 as his topmost priority. He was ready to take up this challenge and wanted to demonstrate his prowess as a frontrunner in automobile marketing. However, the events in the last few months were detrimental to the seamless launch of the new car.<\/p>\n

Prof. Satyajit Malik had been the favorite Management Teacher for Ravi during his MBA days. It was Prof. Malik, with his insightful teaching style, that the world of management captivated Ravi\u2019s attention. He was one of the top scorers and was fully confident of securing a successful career in the contemporary business world. After a few months at Maxima, Ravi started experiencing real-life challenges in business. Now, he was sure that the practical business scenario was very different from the concepts and theories learnt in the classroom. Until he was working as a subordinate in the organization that did not cause any major complications; but the unsavory incidents after his promotion as a manager tested his managerial skills. He started making decisions on his own sidelining the management basics that he had studied earlier. This proved to be a turning point in his professional journey. After climbing up the organizational hierarchy to the position of General Manager (Marketing), the series of events which unfolded at Maxima Motors was a testimony of how wrong decisions could be detrimental to the harmonious work culture in the organization. Ravi wondered whether adhering to the 14 principles of management which were proposed by Henri Fayol many years back and taught to him by Prof. Satyajit Malik during his MBA could have helped him in making the right decisions at Maxima Motors.<\/p>\n

Future uncertain<\/strong><\/p>\n

Gazing out of the glass window of his office for the last 15 min went on like a flashback in Ravi\u2019s mind. The recent times have been very challenging for Ravi. All this mental stress has taken a toll on his health. He called a mental health specialist on the phone and fixed an appointment for the evening. Before meeting the doctor, he made up his mind to call and seek guidance from Prof. Malik \u2013 his Management Teacher. Also, he was carrying his resignation letter with him in his briefcase which took him three hours to write with a heavy heart.<\/p>\n

Question 1: Describe the problems being faced by Ravi at Maxima Motors. Question 2: How did Ravi handle these problems?<\/p>\n

Question 3: In your opinion, what could have been the right course of action for Ravi so that the problems would not have occurred\/aggravated?<\/p>\n

Question 4: What is the impact of the problems discussed in this case on the operations of Maxima Motors?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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